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TERMS & CONDITIONS FOR APP – ARTISTS / PARTNERS

Official governance terms, onboarding requirements, 24-hour response windows, payment escrow disbursement, cancellation compensation, TDS guidelines, and Aruva Performance Index (API) for Krubinox Technologies Private Limited ("Aruva").

Effective Date: 24/06/2026 | Released Date: 27/06/2026

Welcome to www.aruva.live and the Aruva Partner App (collectively referred to as the "Platform"), owned and operated by Krubinox Technologies Private Limited ("Aruva").

These Terms & Conditions ("Terms") govern the registration, profile creation, booking, performance, payout, rewards, and all other activities undertaken by Artists using the Platform.

By registering on, accessing, or using the Platform, the Artist acknowledges that they have read, understood, and agreed to be legally bound by these Terms, along with all other policies published by Aruva from time to time.

If the Artist does not agree with these Terms, they must not register on or use the Platform.

1. Objective

These Terms govern the relationship between Aruva and every individual or group registering as an Artist on the Platform for the purpose of offering artistic, cultural, entertainment, educational, devotional, or performance-based services to Users.

These Terms apply to all Artist activities conducted through the Platform, including but not limited to:

  • Artist registration and verification
  • Profile creation and management
  • Booking requests and confirmations
  • Event fulfilment
  • Cancellation and rescheduling
  • Payment disbursement
  • Rewards and incentives
  • Content uploads
  • Communication with Users
  • Ratings and reviews
  • Platform conduct and compliance

2. Definitions

Unless the context otherwise requires:

  • Artist: means any individual, performer, group, agency, instructor, speaker, musician, singer, dancer, DJ, comedian, anchor, technician, devotional performer, cultural performer, or any other professional registered on the Platform for offering services.
  • User or Customer: means any person using Aruva for discovering, enquiring, booking or purchasing services offered through the Platform.
  • Booking: means a confirmed service request placed through Aruva.
  • Event: means the performance, workshop, appearance, session or engagement for which an Artist is booked.
  • Artist Fee: means the amount payable to the Artist for successful completion of the confirmed Booking after applicable deductions, taxes and Platform adjustments.
  • Platform: means the Aruva Website, Partner App, Customer App and any other services operated by Krubinox Technologies Private Limited.
  • Business Day: means any day excluding Saturdays, Sundays and public holidays unless otherwise specified.
  • Coins: means reward points issued by Aruva under its Rewards Program.

3. Eligibility

To register as an Artist, an applicant must:

  1. a. Be at least 18 years of age and legally competent to enter into binding contracts.
  2. b. Possess the necessary skills, experience, licences, permits and approvals required for offering the advertised services.
  3. c. Be capable of professionally delivering the services listed on the Platform.
  4. d. Comply with all onboarding, verification and compliance requirements prescribed by Aruva.
  5. e. Agree to comply with these Terms and all Platform policies.

Aruva reserves the sole right to approve, reject, suspend or terminate any Artist registration without assigning any reason where it considers such action necessary for safety, fraud prevention, legal compliance or platform integrity.

4. Mandatory Onboarding Requirements

Completion of onboarding is mandatory before an Artist becomes eligible to receive or accept Bookings.

The Artist shall provide and maintain the following information:

Personal Details

  • Full Name
  • Stage Name (where applicable)
  • Gender
  • City
  • Talent Category

Contact Details

  • Mobile Number
  • Email Address

Identity Verification

  • Aadhaar Verification
  • PAN Verification

Payment Details

  • At least one valid UPI ID
  • Bank Account details, wherever required by Aruva

Service Location

  • Accurate Pin Location
  • Service Coverage Area

The Artist shall ensure that all information remains accurate and updated at all times. Providing false, misleading or incomplete information may result in rejection of verification, withholding of payouts, suspension or permanent termination of the Artist account.

5. Registration & Verification

Registration on Aruva does not automatically entitle an applicant to receive Bookings.

Aruva may conduct verification including but not limited to:

  • Identity Verification
  • PAN Verification
  • Aadhaar Verification
  • Bank Verification
  • Background Verification
  • Portfolio Verification
  • Skill Assessment
  • Social Media Verification
  • Reference Checks

The Artist agrees to cooperate fully during such verification processes. Failure to provide requested documents or providing inaccurate information may lead to suspension or rejection of the Artist account.

6. Artist Profile Creation

The Artist shall create and maintain a complete professional profile on the Platform.

The profile may include:

  • Biography
  • Portfolio
  • Photographs
  • Videos
  • Social Media Links
  • Performance Categories
  • Languages
  • Experience
  • Pricing
  • Availability
  • Technical Rider
  • Hospitality Rider
  • Required Equipment
  • Other details requested by Aruva

The Artist shall ensure that all profile information accurately represents their qualifications, capabilities and services. The Artist shall promptly update any material changes to their profile.

7. Profile Completion Requirements

An Artist profile shall be considered complete only after all mandatory information prescribed by Aruva has been successfully submitted and verified.

Aruva may restrict any of the following until profile completion:

  • Profile Visibility
  • Booking Eligibility
  • Featured Listings
  • Promotional Campaigns
  • Rewards Eligibility
  • Verification Badge
  • Payment Disbursement
  • Premium Features

Completion of the profile does not guarantee bookings or earnings through the Platform.

8. Account Security

The Artist is solely responsible for maintaining the confidentiality of their login credentials.

The Artist shall immediately notify Aruva in case of:

  • Unauthorized access
  • Account compromise
  • Device theft
  • OTP misuse
  • Fraudulent activity

The Artist shall remain responsible for all activities carried out through their account until Aruva receives such notification and takes appropriate action.

9. Applicability

These Terms apply to:

  1. a. Every Artist registered on the Aruva Platform.
  2. b. Every User interacting with Artists through the Platform.
  3. c. Every Visitor accessing the Platform.

By continuing to access or use the Platform, each person acknowledges and agrees to comply with these Terms to the extent applicable.

10. Contractual Relationship

A confirmed Booking constitutes a legally binding arrangement between the Artist and the User, facilitated by Aruva.

Aruva acts solely as a technology platform and intermediary for discovery, booking, payment facilitation and related support services.

Unless expressly stated otherwise, Aruva is not a party to the performance contract between the Artist and the User and shall not be responsible for the actual execution of artistic services.

Nothing contained in these Terms shall be construed as creating an employer-employee relationship, partnership, joint venture or agency between Aruva and the Artist.

11. Booking Lifecycle

Every Booking on the Platform shall generally follow the lifecycle below, unless otherwise determined by Aruva:

  1. Booking Request Created
  2. Booking Request Sent to Artist
  3. Artist Acceptance / Rejection
  4. Booking Confirmation
  5. Event Preparation
  6. Performance Delivery
  7. Event Completion
  8. Payment Processing
  9. Payout Released

Where applicable, a Booking may also pass through additional stages including:

  • Booking Expired
  • Cancelled by User
  • Cancelled by Artist
  • Rescheduled
  • Disputed
  • Payout Withheld
  • Refunded

Aruva reserves the right to introduce, modify or remove Booking statuses from time to time.

12. Booking Window

Unless otherwise specified by Aruva, Booking requests may only be created for Events scheduled between Seven (7) days and Forty-Five (45) days from the date of the booking request.

Aruva may modify the Booking Window for selected Artists, premium categories, campaigns, or emergency bookings without prior notice.

The Artist acknowledges that availability displayed on the Platform shall not constitute a guaranteed Booking.

13. Booking Confirmation

Upon receiving a Booking Request, the Artist shall accept or decline the request within Twenty-Four (24) hours.

Failure to respond within the prescribed period may result in:

  • Automatic expiry of the Booking Request;
  • Automatic cancellation of the request;
  • Release of the Booking to another Artist;
  • Negative impact on the Artist's response metrics or Aruva Performance Index (API).

A confirmed Booking becomes binding only after all applicable confirmations and payment requirements have been completed through the Platform.

14. Artist Obligations

The Artist agrees to perform every confirmed Booking professionally and in accordance with the Booking details communicated through the Platform. Without limitation, the Artist shall:

  1. a. Arrive at the venue within the agreed reporting time.
  2. b. Perform on the agreed Event Date and during the agreed performance duration.
  3. c. Carry all personal equipment, costumes, instruments, props or accessories required for the performance unless otherwise agreed.
  4. d. Maintain professional behaviour with Users, venue representatives, guests, Aruva representatives and other service providers.
  5. e. Perform only those services which were agreed at the time of Booking.
  6. f. Cooperate with venue management and comply with reasonable operational instructions.
  7. g. Refrain from making misleading statements regarding the Platform or the Booking.
  8. h. Maintain updated availability to minimise double bookings.
  9. i. Complete all required actions on the Platform relating to the Booking.

Repeated failure to fulfil Booking obligations may result in suspension or permanent removal from the Platform.

15. Professional Conduct

The Artist shall maintain the highest standards of professionalism before, during and after every Event.

The Artist shall not:

  • Consume or perform while under the influence of alcohol, narcotic drugs or prohibited substances.
  • Engage in abusive, threatening, discriminatory or offensive behaviour.
  • Harass any User, guest, venue representative or Aruva representative.
  • Damage any venue property, rented equipment or third-party assets.
  • Create unsafe conditions for attendees.
  • Misrepresent identity, qualifications or performance capabilities.

Any serious misconduct may result in immediate suspension, payout withholding, permanent account termination and legal action wherever applicable.

16. Schedule Adherence

The Artist shall strictly adhere to:

  • Reporting Time
  • Sound Check Time
  • Performance Start Time
  • Performance Duration
  • Event Schedule

The Artist shall make reasonable efforts to avoid unnecessary delays. Failure to comply may adversely affect Artist Ratings, Profile Visibility, Future Booking Opportunities, API Score, and Platform Benefits.

17. Delay in Performance

Where the Artist reports late or is otherwise responsible for delaying the performance by more than Thirty (30) minutes, Aruva may take one or more of the following actions:

  • Reduce the payable Artist Fee proportionately;
  • Reduce the performance duration where required by the venue schedule;
  • Compensate affected Users or service providers by adjusting the Artist's payout;
  • Record the delay for API evaluation;
  • Suspend or restrict future Bookings.

If the User cancels the Event due to the Artist's delay, the Artist may forfeit all or part of the applicable Artist Fee.

18. Technical Requirements (GFA)

The Artist shall accurately submit all technical and operational requirements under the GFA (Gear For Artist) section in the platform. Such requirements may include:

  • Sound Reinforcement Equipment
  • Musical Instruments

Requirements not submitted before Booking confirmation may not be binding upon the User. The Artist shall not demand additional facilities during the Event unless mutually agreed.

19. Profile Content & Portfolio

The Artist may upload photographs, videos, audio recordings, portfolios, biographies and other promotional material to showcase their work.

The Artist warrants that:

  1. a. all uploaded content is authentic;
  2. b. the content accurately represents the Artist;
  3. c. the Artist owns or is legally authorised to use such content;
  4. d. the content does not infringe the rights of any third party;
  5. e. the content complies with applicable laws and Platform policies.

Aruva may reject, moderate, remove or restrict any content that violates these Terms.

20. Artist Equipment & Insurance

The Artist shall be solely responsible for the safety, security, transportation, maintenance, operation and insurance of all equipment, instruments, costumes, props, technical devices and other personal belongings brought to or used during an Event.

Unless expressly agreed in writing, Aruva does not provide insurance coverage for any equipment, instruments or other property belonging to the Artist.

Aruva shall not be responsible or liable for any loss, theft, damage, destruction, delay, malfunction or deterioration of the Artist's equipment or personal belongings occurring before, during or after an Event, whether arising at the venue, during transportation or otherwise.

The Artist is advised to obtain adequate insurance coverage for valuable equipment and performance-related assets at their own cost.

21. Pricing, Equipment & Insurance

The Artist shall determine and maintain pricing through the Platform.

Prices displayed on the Platform shall be deemed applicable for Bookings unless otherwise modified through authorised Platform processes.

The Artist shall not demand any additional amount from the User outside the confirmed Booking unless expressly approved by Aruva.

The Artist shall be solely responsible for the safety, security, transportation, maintenance, operation and insurance of all equipment, instruments, costumes, props, technical devices and other personal belongings brought to or used during an Event.

21. Off-Platform Transactions

All Bookings initiated through Aruva shall be completed exclusively through the Platform.

The Artist shall not:

  • solicit Users to book outside Aruva;
  • share payment details for direct settlement;
  • negotiate Platform Bookings outside Aruva;
  • accept cash or direct payments intended to bypass Platform charges.

Any attempt to circumvent the Platform shall constitute a material breach of these Terms. Aruva may withhold payouts, recover losses, suspend or terminate the Artist account, or initiate legal proceedings.

22. Communications, Travel & Hospitality

All Booking-related communications, confirmations, revisions, payment discussions and important notices should be conducted through the Platform or officially authorised Aruva communication channels.

Aruva shall not be responsible for disputes arising out of communications conducted outside authorised channels.

Unless expressly specified in the confirmed Booking, the User shall not be obligated to provide travel, accommodation, meals, hospitality, local transportation, technical crew or any other facilities to the Artist.

The Artist shall not demand any additional reimbursement, hospitality or facilities from the User during or after the Event unless mutually agreed through the Platform.

23. Event Completion

Upon successful completion of the Event, the Artist shall promptly mark the Booking as Completed through the Platform.

The Artist may also be required to submit one or more of the following:

  • Invoice (where applicable)
  • Proof of Performance
  • Event Completion Confirmation
  • Photographs or Videos (where applicable)
  • Tax-related documents
  • Any additional information reasonably requested by Aruva

Submission of false or misleading completion information shall constitute a material breach of these Terms.

24. Payment Disbursement

Subject to successful completion of the Booking, completion verification, and compliance with these Terms, Aruva shall initiate payout of the Artist Fee within Seven (7) days from the date the Event is marked as completed on the Platform.

Payments shall be credited only to the Artist's registered bank account or approved payout method available on the Platform.

Payment timelines may be extended where disputes, fraud verification, incomplete identity, compliance checks, or legal withholding apply.

25. Withheld Payouts

Aruva reserves the right to temporarily withhold any payout where it reasonably believes investigation or verification is required, including cases involving:

  • Professional misconduct;
  • Performance under the influence of alcohol or prohibited substances;
  • Damage to venue property;
  • Fraudulent activity;
  • Fake event completion;
  • Fake documentation;
  • Multiple User complaints;
  • Policy violations;
  • Payment fraud or identity verification issues.

During such period, payout status shall reflect as "Withheld". Upon investigation, Aruva may release payout, adjust payout, or permanently forfeit payout where legally permissible.

26. Compensation Policy against Cancellations by Customer

Where a confirmed Booking is cancelled by the User, Artist compensation shall be calculated as follows:

Cancellation Window Compensation
8 to 44 Days No Compensation
3 to 7 Days 50% of the Artist’s Reservation Fee on the platform
0 to 2 Days 100% of the Artist’s Reservation Fee on the platform

Where compensation is payable, the amount shall be processed within Seven (7) days from the date of cancellation.

27. Policy for Artist Initiated Cancellations

Artist-initiated cancellations are strongly discouraged. Subject to Force Majeure, the following deductions shall apply:

Cancellation Time Before Event Applicable Deduction
8 to 45 Days 25% deduction of the Artist Fee
0 to 7 Days (including Event Day) 100% forfeiture of the Artist Fee

In addition, Aruva may reduce profile visibility, lower API score, suspend booking privileges, or terminate the account.

28. Event Day Cancellation & Replacement

Once Event Day has commenced, cancellations are generally not permitted except due to Force Majeure or Aruva approval.

If an Artist becomes unavailable, Aruva may, at its sole discretion, assist in recommending a replacement Artist, without guaranteeing availability or matching original commercial terms.

29. Payment Collection Model

Aruva offers flexible payment options to Users for confirming Bookings:

Artist Fee Customer Payment Requirement
Up to ₹5,000 Pay at Venue (No Advance Payment)
Above ₹5,000 up to ₹10,000 25% Reservation Fee
Above ₹10,000 up to ₹25,000 50% Reservation Fee
Above ₹25,000 50% Reservation Fee

The payment option offered to the User does not affect the Artist's entitlement to payout upon successful completion.

30. Taxes

The Artist is solely responsible for payment of all taxes, duties, levies, and statutory liabilities applicable to income earned through the Platform, including timely tax filing.

31. Tax Deducted at Source (TDS)

Aruva deducts TDS wherever required under applicable tax laws. TDS categories include Professional Services, Contractual Services, Technical Services, and Event Services.

Where the Artist fails to provide a valid Permanent Account Number (PAN), higher TDS rates prescribed under applicable law shall apply.

32. Aruva Rewards Program

Eligible Artists earn Aruva Coins by completing designated activities:

Activity Coins Awarded
Profile Completion 300 Coins
Successful Referral 500 Coins
Registration through Referral 500 Coins
Review after attending a Ticketed Event 300 Coins
Review after successful completion of an Artist Booking 300 Coins

Current Conversion Value: 10 Aruva Coins = ₹1

33. Coin Redemption

Coins can be redeemed for Event Ticket Bookings, Workshop Tickets, Discount Vouchers, Promotional Campaigns, or Merchandise.

Maximum redemption limit: ₹500 per transaction. Coins cannot be redeemed for cash or transferred between accounts.

34. Content Ownership & Intellectual Property

The Artist represents and warrants ownership or legal licence for all uploaded photographs, videos, audio recordings, music compositions, reels, logos, and promotional artwork. The Artist remains solely responsible for obtaining performer releases and copyright licences.

35. Platform Licence

The Artist grants Aruva a worldwide, non-exclusive, royalty-free, sublicensable licence to host, display, reproduce, stream, market, and advertise uploaded content for operating and promoting the Platform.

36. Content Standards

Uploaded content must be professional, accurate, non-defamatory, and compliant with applicable laws. Aruva may crop, resize, or optimize uploaded media for technical performance.

37. Third-Party Content & Social Media

Integrating Instagram, YouTube, or Facebook media requires verified ownership or authorization. Embedding third-party content without authority is strictly prohibited.

38. Ratings & Reviews

Users rate Artists based on Professionalism, Punctuality, Performance Quality, Behaviour, and Communication. Fake reviews or rating manipulation lead to penalty deductions.

39. Aruva Performance Index (API)

API measures Booking Acceptance Rate, Response Time, Completion Rate, Cancellation/Delay history, User Ratings, and Policy Compliance.

API determines Profile Visibility, Search Rankings, Featured Listings, Verification Badges, Premium Membership, and Promotional Priority.

40. Monitoring of Communications

Aruva may monitor or record platform communications for Customer Support, Fraud Prevention, Dispute Resolution, and Quality Assurance in accordance with Privacy Policy.

41. Fraud Prevention & Platform Integrity

Prohibited activities: Fake Bookings, Fake Completion, Forged Documents, Referral Misuse, Rating Manipulation. Violations result in account suspension, payout withholding, and legal prosecution.

42. Suspension, Restriction & Account Termination

Aruva reserves the right to suspend or terminate accounts for policy breach, fraudulent activity, repeated cancellations, or verification failures.

43. Dispute Resolution

Disputes between Artist and User are mediated through Aruva. Complaints regarding completed Events must be reported within Seven (7) calendar days from Event Date.

44. Indemnification

The Artist indemnifies Aruva against any claims, losses, damages, or legal expenses arising from IP infringement, booking default, tax non-compliance, or unlawful content.

45. Privacy & Data Protection

Data collection, storage, and processing adhere strictly to Aruva's Privacy Policy for identity verification, booking management, and regulatory compliance.

46. Confidentiality & Background Check

The Artist shall maintain confidentiality of User contact details and commercial terms. Background checks do not constitute a public endorsement by Aruva.

47. Force Majeure

Neither party shall be liable for delays caused by natural disasters, floods, fire, epidemics, government restrictions, war, or transportation disruptions.

48. Limitation of Liability

Aruva's aggregate liability for any Booking is strictly limited to the actual Platform Fee retained by Aruva for that specific Booking.

49. Compliance with Applicable Laws

The Artist is solely responsible for obtaining any performance licences, municipal permits, or statutory approvals required for lawful execution.

50. Regulatory Approvals, Licences & Event Permissions

User/Customer is responsible for sound, fire, municipal, police, PPL, and IPRS clearances. Aruva is not liable for event interruptions or equipment seizure due to customer non-compliance.

51. Assignment

Artists may not delegate or assign rights under these Terms without written consent. Aruva may freely assign obligations to affiliates or successors.

52. Severability

If any clause is held invalid, remaining provisions continue in full force and effect.

53. Waiver

Failure by Aruva to enforce any provision shall not constitute a waiver unless agreed in writing.

54. Survival

Payment, IP, Confidentiality, Indemnification, Liability, and Dispute clauses survive account termination.

55. Governing Law & Jurisdiction

Governed by laws of India, subject to exclusive jurisdiction of courts where Krubinox Technologies Private Limited is registered (New Delhi).

56. Contact & Support

For queries or support, contact Aruva Help Desk:

ARUVA Artist Desk

Email: info@aruva.in

Phone: +91 92113 05450 (Monday – Saturday, 10 AM – 7 PM IST)

57. Entire Agreement

These Terms, Privacy Policy, Cancellation Policy, and Rewards Policy constitute the complete agreement between Aruva and the Artist.

58. Acceptance of Terms

By registering, creating a profile, accepting a booking, or using the Platform, the Artist voluntarily agrees to be bound by these Terms & Conditions.

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